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Selling
at the C-Level® |
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How to reach,
relate to, sell to, and build business relationships with the CEO,
CFO, COO, CIO, and other senior executives.
This powerful program
is designed to address the most common question that we receive
from our clients, "How do you get through to the senior executive,
and what do you say once you do?" The program will present proven
techniques to reach VP and C-Level executives, engage him or her
using their language, build valued-added business relationships,
and leverage those relationships to orchestrate a bullet-proof sales
campaign.
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Value to
our clients |
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Increase average deal
size |
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Shorten sales cycles (Increase
deal velocity) |
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Improve campaign to close
ratio (win rate) |
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Attendees
will learn how to: |
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Employ five key strategies
to get through to and get the attention of the hard-to-reach executive. |
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Speak the language of
the C-Level executive to display specific domain expertise and business
acumen. |
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Identify the key business
challenges facing the company as well as the business drivers and
corporate objectives that you can impact. |
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Position your offerings
as solutions to specific business problems and articulate your unique
value proposition. |
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Develop a joint plan for
a process of mutual discovery. |
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Obtain executive sponsorship
for and commitment to the process. |
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Establish a shared definition
of "success." |
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Earn trust and build long-term
executive relationships. |
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Who should
attend? |
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Sales Professionals |
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Sales Managers |
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Other sales personnel
such as inside sales, telesales, and telemarketing professionals |
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Sales & Marketing Executives |
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Length
of Program |
This content-packed program is typically delivered in an intense
one-day session. Many clients choose to follow this up with a one-day
practicum in which attendees are encouraged to present case studies
of current sales campaigns. The group will analyze each case study
and offer insights based on the program materials. It is helpful
to allow approximately one week between the program session and
the practicum to enable participants to research and thoroughly
prepare each case study.
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Call us at
1-800-524-1994 to explore how we can help you reach your revenue
and profit objectives. |
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