Published Articles

Publications

Featured in a variety of well-known publications

Trusted by over 400 companies around the world, including:

Featured in Industry Publications

  • Forbes
  • New York Times
  • Investor’s Business Daily
  • Washington Business Journal
  • Selling Power Magazine
  • Sales and Marketing Management
  • Entrepreneur 

Featured in Industry Publications

  • Forbes
  • New York Times
  • Investor’s Business Daily
  • Washington Business Journal
  • Selling Power Magazine
  • Sales and Marketing Management
  • Entrepreneur 

Sales Success: 6 Simple Rules

These rules may sound basic, but even sea­soned sales pros some­times need a refresh­er. Make sure you’ve mas­tered the process. A num­ber of the many emails I receive each week are request­ing basic “how to sell” infor­ma­tion, espe­cial­ly for business-to-business sales.

Author: Bill Stinnett

Train Your Sales Team with Bill Stinnett, How to Sell Results

This article, published in Selling Power, is based on a conversation with Bill Stinnett, founder and president of Sales Excellence and author of Think Like Your Customer (McGraw-Hill, 2004) and Selling Results! (McGraw Hill, 2007).

Author: Bill Stinnett

Hot for Cold Calls

It’s a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?

Author: Bill Stinnett

OFF THE SHELF; Pamper the People Who Know You Best

As the business climate improves, the natural inclination of executives everywhere will be to increase their marketing budgets to try to attract new clients. That idea makes perfect sense, of course.

Author: Bill Stinnett

Software Solution: How to Avoid IT System Pitfalls

Why do some application software projects fail? Did you know that the business applications software market is a $70 billion industry? If you’re in the process of selecting or implementing an enterprise software solution for your company, you probably don’t need to be reminded of that.

Author: Bill Stinnett

Keeping Your Sales Prospect Moving Down the Funnel

Is your current sales prospect in your current pipeline “moving” or “stopped”? It’s really easy to tell the difference. Take a look at your day planner, or personal digital assistant (PDA), or whatever you use to schedule appointments.

Author: Bill Stinnett

Marketing to the Internal Audience – From Low ROI to Cost-Effective Corporate Training

One of the biggest challenges for marketing is creating cooperative teamwork between marketing and other departments, especially in the traditionally uneasy partnership with Sales.

Author: Bill Stinnett

Hear what people think about Bill’s newest book!

“Stinnett is back with a profound new framework for empowering customers to work through their buying decisions almost entirely asynchronously. You’ll learn how to become a trusted resource by providing digital content designed to shape the customer’s thought process and help them get ready to buy. Great stuff!”

James Lattin

Professor of Marketing, Graduate School of Business, Stanford University

 

Free Sales Resources

Reach customer

7 Good Reasons for Reaching Out to Your Customer

Need a valid reason or an even an “excuse” to keep in touch with your cutsomers? These proven strategies just WORK!

businessmen discussion

Top 13 Questions Managers Should Ask Their Sales Reps

The questions managers ask their team truly matter. Here are thirteen questions you MUST ask to help your team be more successful! 

woman presentation

7 Steps to Confidence in Selling to Executives™

Do you approach executives confidently? Here are seven ways you can increase your confidence level and make more sales!