Published Articles
Publications
Featured in a variety of well-known publications
Trusted by over 400 companies around the world, including:
Featured in Industry Publications
- Forbes
- New York Times
- Investor’s Business Daily
- Washington Business Journal
- Selling Power Magazine
- Sales and Marketing Management
- Entrepreneur
Featured in Industry Publications
- Forbes
- New York Times
- Investor’s Business Daily
- Washington Business Journal
- Selling Power Magazine
- Sales and Marketing Management
- Entrepreneur
Sales Success: 6 Simple Rules
These rules may sound basic, but even seasoned sales pros sometimes need a refresher. Make sure you’ve mastered the process. A number of the many emails I receive each week are requesting basic “how to sell” information, especially for business-to-business sales.
Author: Bill Stinnett
Train Your Sales Team with Bill Stinnett, How to Sell Results
This article, published in Selling Power, is based on a conversation with Bill Stinnett, founder and president of Sales Excellence and author of Think Like Your Customer (McGraw-Hill, 2004) and Selling Results! (McGraw Hill, 2007).
Author: Bill Stinnett
Hot for Cold Calls
It’s a red-hot marketing tool. But how do you get reps to warm up to picking up the phone?
Author: Bill Stinnett
OFF THE SHELF; Pamper the People Who Know You Best
As the business climate improves, the natural inclination of executives everywhere will be to increase their marketing budgets to try to attract new clients. That idea makes perfect sense, of course.
Author: Bill Stinnett
Software Solution: How to Avoid IT System Pitfalls
Why do some application software projects fail? Did you know that the business applications software market is a $70 billion industry? If you’re in the process of selecting or implementing an enterprise software solution for your company, you probably don’t need to be reminded of that.
Author: Bill Stinnett
Keeping Your Sales Prospect Moving Down the Funnel
Is your current sales prospect in your current pipeline “moving” or “stopped”? It’s really easy to tell the difference. Take a look at your day planner, or personal digital assistant (PDA), or whatever you use to schedule appointments.
Author: Bill Stinnett
Marketing to the Internal Audience – From Low ROI to Cost-Effective Corporate Training
One of the biggest challenges for marketing is creating cooperative teamwork between marketing and other departments, especially in the traditionally uneasy partnership with Sales.
Author: Bill Stinnett
Hear what people think about Bill’s newest book!
“Stinnett is back with a profound new framework for empowering customers to work through their buying decisions almost entirely asynchronously. You’ll learn how to become a trusted resource by providing digital content designed to shape the customer’s thought process and help them get ready to buy. Great stuff!”
James Lattin
Professor of Marketing, Graduate School of Business, Stanford University