Selling to C-Level Executives
Selling to C-Level Executives™
If you’re up for a challenge, the rewards can be amazing!
Trusted by over 400 companies around the world, including:
Selling to C-Level Executives
Not all decision making is the same. C-Level and VP-Level executives have a unique set of business values. They’re also harder to get access to. Selling to C-Level Executives teaches you how to reach, relate to, sell to, and build business relationships with the CEO, CFO, COO, and other senior executives. This program presents proven techniques to get through to executives, engage them using their language, create business cases to justify the investment in your solutions, and build executive relationships you can leverage to orchestrate a bullet-proof sales campaign.
Selling to C-Level Executives
Not all decision making is the same. C-Level and VP-Level executives have a unique set of business values. They’re also harder to get access to. Selling to C-Level Executives teaches you how to reach, relate to, sell to, and build business relationships with the CEO, CFO, COO, and other senior executives. This program presents proven techniques to get through to executives, engage them using their language, create business cases to justify the investment in your solutions, and build executive relationships you can leverage to orchestrate a bullet-proof sales campaign.
Course Description
To find out more about this program, you can download a course description brochure here:
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Delivery Options
This program can be delivered to groups of any size as an instructor-led on-site workshop in a one-day (four modules), two-day (eight modules), or three-day (twelve modules) format. The program is also available as a Virtual Sales Workshop (instructor-led video conference) or as Online Sales Training (collection of video and/or audio modules).
Learning Objectives
Get past gate keepers and learn five key strategies to get to the hard-to-reach-executive.
Identify business drivers and corporate objectives that you can impact.
Position your offerings as solutions that deliver specific, measurable business results.
Prepare and deliver a world-class sales presentation that is worthy of executive audiences.
Establish a joint plan for a process of mutual discovery and a shared definition of success.
Identify the executive’s key business challenges and create rock-solid value propositions to counter those challenges.
Demonstrate specific domain expertise and business acumen by speaking like an executive.
Obtain executive sponsorship for the discovery process and a commitment to act on the findings.
Earn trust and build long-term executive relationships.
Hear what our clients have to say about working with us!
“The half-day workshop you did for us at our recent sales meeting was exactly what our sales team needed. Thank you for taking the time with me up front to customize the content so that it was directly applicable to our business.”
Tony Schehtman
Vice President, Sales, DataCore Software
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